Accounting
Knows what was billed, spent, and paid.
Intelligence + orchestration + measurable ROI
Make the systems you already own work better together.
Your company already runs on accounting systems, CRM, project management, email, documents, industry applications, spreadsheets, and specialized software.
ROIgenius® creates an intelligent orchestration layer across your existing technology, helping your systems, information, and people work together to create measurable growth.
The real problem
Your systems work. The connections between them usually do not.
Each application sees one part of the company. ROIgenius® sits above them, brings information together, identifies gaps and opportunities, and coordinates what should happen next.
CRM
Knows what happened with each customer.
Projects
Knows what work is underway and delayed.
Contains decisions, commitments, and context.
Documents
Contain institutional knowledge and operating detail.
Disconnected systems and isolated informationOne intelligent, orchestrated operating environment
How ROIgenius® works
Connect. Understand. Orchestrate. Improve.
ROIgenius® does not ask employees to abandon the software and workflows they know. It helps the existing environment work as one coordinated business system.
Connect
Securely connect existing systems while preserving familiar workflows and the information people already depend on.
Understand
Analyze information across systems to find patterns, bottlenecks, inconsistencies, missed opportunities, and work needing attention.
Orchestrate
Coordinate what needs attention, who should handle it, the next best action, where judgment is required, and whether work was completed.
Improve
Measure results and continually improve the activities, workflows, customers, projects, and resources producing the greatest return.
A different starting point
An orchestration layer, not another application employees have to manage.
Traditional point software solves one isolated task. ROIgenius® helps the company operate as a coordinated environment, using the systems and information already in place.
The usual questionWhat new software should we buy?
The ROIgenius® questionHow much more can we accomplish with what we already have?
About us
Business invention and enterprise technology, working as one team.
Andy Cramer and Al Farmer combine market discovery, business strategy, enterprise architecture, artificial intelligence, normalized data, and secure cloud operations.
Andy Cramer / Business invention
Finds what is missing and builds what people wish existed.
Andy’s experience spans market-gap discovery, bold positioning, community building, revenue design, disciplined operations, measurable ROI, and four successful exits.
View Andy on LinkedInAl Farmer / Enterprise technology
Turn the business strategy into secure, scalable systems.
Al’s experience spans enterprise technology, engineering, testing, artificial intelligence, normalizing data, machine learning, cloud migrations, and secure cloud production.
View Al on LinkedInIntelligence for the whole business
Give each person the clarity they need to act.
Employees
See priorities, next-best actions, missing information, and work that needs attention.
Managers
See workloads, delays, bottlenecks, commitments, opportunities, and execution.
Executives
See across disconnected systems and identify where intervention can improve performance.
Enterprise
Connect people, processes, information, and technology around measurable business outcomes.
Start with the business case
Let’s start with a conversation.
Schedule a free Zoom consultation so we can learn about your company, understand your priorities, and begin a productive relationship before discussing solutions.
What happens next
A relationship first, not a software pitch.
We start by understanding your company, your people, and the outcomes that matter. Then we shape the technology around the business.
Meet and learn
Schedule a free Zoom call, learn about the company, and begin a trusted working relationship.
Discover the workflow
Map your workflow, uncover bottlenecks, and identify human work that can be automated through programming.
Create the working demo
Build a Base44 application that reflects the company’s business strategy and operations.
Normalize the records
Prepare data so the engine can review daily stakeholder activity, identify opportunity and risk, and deliver the next best action.
Migrate rapidly
Move the application to AWS, Azure, or Google Cloud using our Migration Plane™.
Operate for measurable ROI
Use the tools defined in the Base44 working demo to find market fit, uncover revenue opportunities, and manage measured ROI at company, department, and stakeholder levels.
Schedule your free Zoom consultation
No phone number is required. Tell us enough to make the first conversation useful.