The creators of ROI Genius are Andy Cramer and Al Farmer, serial entrepreneurs in San Francisco, who collectively have more than 60 years of experience founding and building businesses. They have helped clients with organizational issues that required clear definition, strategic solutions, and precise measurement and reporting of all data-dependent relationships.
Through Andy and Al's consultancy and the application of ROI Genius, they have taken on specific
business challenges with nationally visible clients. The Company has implemented back-end and
front-end business processes that generated and managed community growth of hundreds-of-thousands
of leads and integrated financial budgeting, accountability and auditing procedures for their clients.
ROI Genius has programmed interactive websites, eCommerce applications and multiple platform systems,
including mobile web, IOT, social robotics and machine learning.
Founder and Chief Executive Officer
Andy Cramer is a longtime San Francisco entrepreneur with more than 40 years of hands-on business experience founding, financing and building new companies. From 1973 until 1993, Andy owned and operated a successful chain of apparel, home furnishing and lifestyle stores with stores in the San Francisco Bay Area, New Mexico and Washington State. In 1993, he founded Online Partners, an affinity group marketing company, successfully assembling and retaining an Internet community with several million active monthly members. Andy operated the company as Chairman and CEO until leaving his active role in 1999. The company went public in 2004 at a $145 million valuation. Since 1999, Andy has consulted for Fortune 500 companies, financed and founded start-ups, and worked in the healthcare, non-profit, transportation and consumer goods industries. His specialties are assembling active communities through social marketing, producing business process solutions, transforming metrics into actionable analytics and creating interactive technology that allows community members and stakeholders to engage and collaborate for mutual benefit. Andy received a Bachelor of Science Degree in Economics and Finance from the Wharton School at the University of Pennsylvania.